Have you ever wondered how the boring & monotonous in- flight Safety videos that hinder you from watching your favorite movie could be made fun? I mean, it never occurred to me that there could be another way of conveying this serious message in a fun way. Until I boarded my recent Qatar Airways flight to Barcelona.
So, I guess the discussion in the Marketing department at Qatar Airways would’ve been- “Hey, we sponsor FC Barcelona, might as well include the world champions in our in- flight safety video!” And guess what, this marketing activity gets a thumbs up from me because it not only grabs the passengers attention but is definitely a huge Brand building for the airline.
Check out the video here (Courtesy: Youtube)
My favorite part: Gerard Pique at 1:12 of the video.